FREE Communication Skills for COVID-19

Like many other organizations, libraries had to close quickly, shift to a remote working model without much lead time, and pivot to offering “virtual” and remote services and programs.

Throughout this process, libraries have had to communicate with customers and other audiences in new and different ways. Now, faced with the potential to reopen, libraries must shift their strategies yet again, while facing potential funding cuts as the result of an uncertain economy. In this web-based session, we will discuss the impacts of COVID-19 on how we communicate, what we have learned thus far, and how we can apply that going forward.

We will also discuss communications strategies for reopening libraries, and how we can become more nimble and prepared for future potential disruptions.

Presenter:
Cordelia Anderson has twenty years’ experience creating marketing and communications strategies for highly visible organizations. During her tenure as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and the John Cotton Dana Award. Cordelia now runs her own consulting company, working with clients in libraries, educational organizations, nonprofits and governments.

Click HERE for more information and to register.